How to Manage Multiple Google Ads Accounts Effectively in 2025
- Agen Agrowth
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Managing multiple Google Ads accounts can quickly get messy without a plan. Whether you're an agency handling different clients, a business with multiple brands, or a freelancer juggling several campaigns, switching tabs and logging in and out isn’t a viable long-term solution.
That’s where the Google Ads Manager Account—also called an MCC (My Client Center)—comes in. It's your command center for overseeing campaigns, users, billing, and reporting across accounts, all from a single login.
In this guide, we’ll walk you through how to create, organize, and optimize your Google Ads Manager Account for better results in 2025. You’ll learn how to set up accounts, manage user access, streamline billing, and stay ahead of platform limitations.
What Is a Google Ads Manager Account?
A Google Ads Manager Account is a powerful dashboard that lets you manage multiple Google Ads accounts under one roof. With a single login, you can view and control up to 20 directly linked accounts—or even more if they’re nested manager accounts.
Key Features
Centralized access to all linked accounts
Bulk campaign management and edits across accounts
Unified reporting across clients, brands, or campaigns
Simplified billing and invoicing workflows
User role assignment for collaboration and security
This account type is ideal for agencies, consultants, multi-brand companies, and businesses with multiple geographic locations.
Who Should Use a Google Ads Manager Account?
Anyone overseeing more than one Google Ads account can benefit from using a Manager Account. Common use cases include:
Digital marketing agencies managing multiple clients
Franchise businesses needing separate campaigns for each location
eCommerce brands running different storefronts or country-specific ads
Enterprise-level companies with multiple departments or product teams
Freelancers and consultants who serve multiple clients at once
If you need consistent structure, faster access, and better oversight, an MCC account is the way to go.
How to Create a Google Ads Manager Account
Setting up your MCC is free and only takes a few minutes. Here’s how:
Visit the Google Ads Manager Account page.
Click “Create a manager account.”
Sign in with your chosen email.
Enter your Manager Account name.
Select whether you’ll use it for your own business or for others (clients).
Set your time zone and currency (these can't be changed later).
Click “Explore your account” to complete setup.
That’s it—you now have a central hub for managing multiple campaigns with ease.
Linking Existing Google Ads Accounts
Once your Manager Account is set up, you’ll want to connect your individual Google Ads accounts to it.
From the MCC dashboard, go to “Accounts” > “Performance.”
Click the plus (+) button and select “Link existing account.”
Enter the Customer ID for the account(s) you want to link.
Click “Send Request.”
Ask the account owner to approve the request.
Once accepted, the account appears in your dashboard and is ready for management.
Organizing Campaigns Across Multiple Accounts
A clear structure makes managing ads far easier. Here are some tips:
Separate Accounts by Brand or Location
Use individual Google Ads accounts for different brands, regions, or departments. This prevents overlap and keeps reporting clean.
Use Consistent Naming Conventions
Standardize how you name campaigns, ad groups, and ads. For example: BrandX_US_Search_Shoes_Q2
Apply Labels for Easy Filtering
Labels let you organize campaigns by objective (awareness, conversion), channel (search, display), or product line.
Example: A marketing agency might label campaigns like:
“ClientA | Brand Awareness”
“ClientB | Remarketing | Shoes”
Managing User Access and Permissions
Managing who can access what is critical for security and collaboration. Here’s how to handle user access:
Adding New Users
Go to Tools & Settings > Access and Security in your Manager Account.
Click the plus (+) icon.
Enter the user’s email and assign a role:
Role | Permissions |
Admin | Full access, including users/billing |
Standard | Campaign management only |
Read-only | View access only |
Billing | Billing information only |
Removing Access
To revoke access:
Go to Access and Security.
Find the user and click Actions.
Select “Remove access.”
Audit access regularly to avoid permission bloat or security risks.
Using Shared Tools Across Accounts
To simplify campaign management, Google Ads Manager allows you to use shared tools:
Shared Remarketing Lists
Use remarketing lists across multiple accounts to retarget users who’ve interacted with any of your properties.
Shared Negative Keyword Lists
Maintain consistent exclusions across all campaigns to improve efficiency.
Cross-Account Conversion Tracking
Track conversion actions (like purchases or form fills) across accounts for accurate reporting and better optimization.
Handling Billing and Budgets
Creating Billing Setups
Go to Billing > Settings > Billing setups in your MCC.
Click the plus (+) button.
Choose country, currency, and link a Payments Profile.
Enter the invoice contact info.
Click Create billing setup.
You can assign different billing profiles per account or consolidate billing if currencies match.
Updating Billing for Specific Accounts
In your MCC, go to Accounts > Budgets.
Select the client account you want to change.
Click “Billing transfers” > “Change invoice setup.”
Choose a date and either assign an existing billing profile or create a new one.
Confirm the update.
This is useful if you onboard a new client or change payment arrangements.
How Many Google Ads Accounts Can One Manager Handle?
A Google Ads Manager Account can link up to 85,000 accounts, including active and canceled ones. However, your limit on active accounts may depend on recent ad spend.
Each linked account needs its own Customer ID and billing profile. Violating policies or linking suspended accounts can cause issues, so stay compliant.
Can You Create Multiple Manager Accounts?
Yes. If needed, you can nest Manager Accounts within each other. This is helpful for:
Large agencies managing different departments
Multi-brand businesses needing separation
Assigning regional managers
To create a Sub-MCC:
Go to Sub-account Settings.
Click “Create New Manager Account.”
Use clear naming and a hierarchy that reflects your business structure.
Google Ads Manager Account Limitations
While powerful, MCC accounts have a few restrictions:
Limitation | Details |
Billing Restrictions | Consolidated billing only works with same currency |
Account Linking Caps | Max 85,000 accounts per MCC, based on spend |
Shared Data Limitations | Not all assets (e.g., audiences) can be reused across unrelated clients |
Budget Caps | No global budget limit across all linked accounts |
Suspension Risk | A suspended account may affect other linked accounts |
Understanding these ahead of time helps you plan better and stay compliant.
Why Consider Verified Google Ads Accounts?
If you're launching campaigns quickly or managing large budgets, a verified account can save time and avoid limitations.
At Agrowth, we offer ready-to-use, verified Google Ads accounts trusted by advertisers across 106+ ad platforms. Perfect for businesses scaling into new markets or needing faster approval.
Whether you need an MCC setup or verified account access, our team can help you get started without roadblocks.
Frequently Asked Questions
1. Can I manage Google Ads accounts with different currencies?
Yes, but each account must use its own currency and billing. You can’t merge billing unless the currency matches.
2. Is it possible to automate reporting across accounts?
Yes, use the Google Ads API, Data Studio, or cross-account dashboards within the Manager Account to automate performance tracking.
3. Can I control access per individual account?
To some extent. Roles are set at the MCC level, and while you can manage which accounts a user sees, granular permission control per account is limited.
4. Is it against Google policy to own multiple accounts?
No, as long as you’re not violating Google’s policies (like evading suspensions or manipulating ad-serving).
5. What if I manage ads for clients in India using INR and USD?
Create separate accounts for each currency and link them under your MCC. This allows you to manage campaigns centrally while keeping billing compliant.
Final Thoughts
Effectively managing multiple Google Ads accounts in 2025 isn’t just about scale—it’s about strategy. With a Google Ads Manager Account, you gain control, consistency, and efficiency across every client, campaign, or division.
Set up the right structure, assign roles carefully, and use shared tools to avoid redundancy. Whether you're an agency or a growing business, the MCC gives you the flexibility to scale smarter.
Need help? Agrowth offers verified accounts, setup support, and consulting to make your advertising journey easier from day one.
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