How to Create and Manage a Facebook Ads Account in 2025

Whether you’re a business owner, a digital marketer, or a freelancer, knowing how to properly set up and manage a Facebook Ads account is key to running successful campaigns. Many advertisers struggle with issues like ad disapprovals, account restrictions, billing errors, or access limitations—all of which often stem from poor initial setup or mismanagement. This comprehensive guide will help you avoid those pitfalls by walking you through every step of Facebook Ads account creation and management in 2025.

Why Facebook Ads Still Matter in 2025

Despite the rise of other platforms, Facebook remains a core part of digital advertising. With over 2 billion active users and detailed targeting options, Facebook Ads can help brands build awareness, drive conversions, and generate ROI—especially when run through Meta’s centralized Business Suite.

1. How to Set Up Your Facebook Ads Account

Step 1: Create a Meta Business Account

Start by visiting Meta Business Suite and signing up with your business email. Provide your business name, website, and other basic details. This step ensures your assets and ad accounts are managed securely under one umbrella.

Step 2: Create a New Facebook Ads Account

Once inside Business Manager:

Go to Business Settings > Accounts > Ad Accounts

Click Add > Create a New Ad Account

Enter the account name, time zone, and currency

Assign the account to your business profile

Add team members and set permissions

Click Add Payment Method to set up billing

Meta allows each business to create up to 25 ad accounts by default, so plan accordingly.

Step 3: Add Billing and Payment Details

Navigate to Business Settings > Payments to enter your credit card or PayPal info. You can also set a billing threshold or account spending limit to control costs.

2. Managing Your Facebook Ads Account Effectively

Accessing Ads Manager

To access your ad accounts:

Go to Business Settings > Ad Accounts

Click on any account to open it in Ads Manager

Here you can view campaigns, manage performance, and track spend in real time.

Adding and Managing Users

To collaborate with others:

Go to Business Settings > People

Click Add, enter their email, and assign a role:

Admin: Full control

Advertiser: Can create/edit campaigns

Analyst: Can view performance only

Use this to assign access to media buyers, agencies, or designers securely.

Removing Old Ad Accounts

To clean up unused accounts:

Go to Business Settings > Ad Accounts

Select the account

Click Remove from Business

This won’t delete the account entirely but removes it from your workspace.

3. Budgeting and Billing Best Practices

Setting Campaign Budgets

When creating campaigns, you can set budgets at the ad set or campaign level. Facebook also offers Campaign Budget Optimization (CBO) to automatically distribute spend across your top-performing ad sets.

Payment Methods

You can use credit/debit cards, PayPal, or manual payment options depending on your region. Always have a backup payment method to prevent campaign interruptions.

Understanding Billing Thresholds

Facebook typically starts new accounts with a $25 threshold. This means your card will be charged once ad spend hits $25. As you build a history of successful payments, this threshold can increase to $50, $250, and beyond.

Manual vs Automatic Payments

Automatic: Charges your card once you hit your threshold

Manual: You prepay for ads, which is safer if you want tighter control

Setting an Account Spending Limit

From your Payments settings, set an account-wide limit. This acts as a cap to ensure you never overspend.

4. Managing Multiple Facebook Ad Accounts

Why Use Multiple Accounts?

Separate ad spend by brand, location, or team

Avoid account flags from unrelated campaigns

Better permission management

Switching Between Accounts

From Business Manager, you can easily switch between accounts using the top navigation bar or Ads Manager shortcut.

5. Optimization Tips by Role

For Small Business Owners

Use Meta Pixel to track conversions and retarget users

Leverage CBO and A/B Testing for smarter budget use

Monitor performance weekly via Ads Manager or Business Suite

For Individual Sellers

Integrate Shopify or WooCommerce with Facebook for catalog ads

Use Conversion API to capture more accurate tracking

Start small with $5/day and optimize based on CTR and CPC

For Agencies & Freelancers

Request client access via Business Manager

Use Facebook Ads Library for competitive research

Set up Advantage+ audiences to expand reach with lower CPC

6. Troubleshooting Common Issues

Account Suspensions

Accounts can get suspended for policy violations, suspicious activity, or payment issues. To fix this:

Appeal via the Facebook Help Center

Provide ID verification

Ensure consistency in your business details

Ad Disapprovals

Ads can be rejected for violating ad policies (e.g., prohibited content, misleading claims). Use Facebook’s Ad Review Request process to submit an appeal.

Budget Constraints

If your spend caps limit growth:

Request higher thresholds via Support

Use aged or agency ad accounts with larger caps

7. Should You Rent or Buy Aged Facebook Ads Accounts?

Aged accounts are those with a strong history and high billing limits. Renting or buying them can help you:

Bypass verification delays

Launch large campaigns faster

Reduce risk of bans

Buying

Renting

Best for

Long-term campaigns

Short-term testing

Cost

Higher upfront

Lower upfront, ongoing fee

Control

Full ownership

Limited access, shared rules

Make sure to work with verified agencies or marketplaces for account rental/purchase.

Conclusion

Setting up and managing a Facebook Ads account in 2025 doesn’t need to be overwhelming. With the right setup in Meta Business Suite, clear user roles, sound billing practices, and smart campaign strategies, advertisers can make the most of their budgets and avoid common pitfalls.

From creating your first ad account to scaling across multiple campaigns, this guide equips you with the knowledge to run ads with confidence. Stay organized, follow policy guidelines, and optimize continuously for best results.

Need expert help managing Facebook ads? Talk to our team at Agrowth—we’ll help you unlock performance at every level.