Facebook Ads Account Restricted: Why It Happens and How to Fix It

Getting your Facebook ads account restricted can bring your marketing campaigns to a sudden halt. These restrictions can disrupt growth, drain resources, and create significant setbacks. The good news? Most restrictions are preventable—and many can be resolved with the right approach.

This guide explains why Facebook ads accounts get restricted, how the restriction process works, and what practical steps you can take to fix and prevent these issues. Whether you're dealing with a current restriction or aiming to avoid one in the future, you'll find clear solutions to keep your campaigns running smoothly.

What Does It Mean When Your Facebook Ad Account Is Restricted?

A restricted Facebook ad account limits your ability to run or manage ads, either temporarily or permanently. Restrictions are triggered when Facebook detects policy violations or unusual activity through automated systems or manual reviews.

What it affects:

• Creating or editing campaigns

• Managing audiences or payment methods

• Accessing ad features like A/B testing or breakdown reports

There are three levels of restriction:

• Minor: Affects individual ads or campaigns

• Moderate: Temporarily suspends account functionality (3–30 days)

• Severe: Permanently removes ad privileges—usually requires a successful appeal

This differs from a disabled account, which loses all access. A restricted account still allows partial access to view or edit existing settings.

Why Is My Facebook Ads Account Restricted?

Here are the most common reasons:

1. Policy Violations

• Ads with misleading claims, adult content, or exaggerated promises

• Prohibited industries like tobacco, weapons, or certain financial services

• Misuse of user attributes (e.g., “Are you struggling with debt?”)

2. Repeated Ad Rejections

• Getting flagged repeatedly builds up negative account history

• Facebook may escalate from disapprovals to full account restriction

3. Suspicious Activity

• Logins from different locations

• Sudden spikes in spend

• Fake accounts or gray accounts under Business Manager

If your account is compromised, check this guide to fix account errors for step-by-step support.

4. Negative Feedback from Users

• Ad hides or reports

• Poor post-click experience

• Customer feedback score below 1 (out of 5)

5. Evading Enforcement

• Trying to create new accounts after a restriction

• Cloaking content to show different pages to users vs. reviewers

• Duplicating rejected campaigns

How to Fix a Facebook Ad Account Restriction

Step 1: Review the Restriction

Go to Ads Manager or Account Quality Center. Review the exact reason and severity of the restriction. You may see the option to appeal.

Step 2: Submit an Appeal

• Click Request Review

• Provide a clear explanation (and correct any policy violations)

• Include evidence: improved ads, corrected landing pages, updated billing info

Step 3: Fix Policy or Payment Issues

• Delete non-compliant ads

• Update creative and copy

• Ensure your billing method is valid and has sufficient funds

Step 4: Monitor Performance Metrics

Keep an eye on negative feedback, CTRs, and relevance scores. These help you understand what content might be triggering issues.

How to Avoid Facebook Ads Restrictions in the Future

✅ Follow Ad Policies Strictly

• Avoid hyperbolic claims or misleading content

• Keep landing pages consistent with ad messages

• Stay current with updates to Facebook’s ad rules

✅ Keep Payment Info Up to Date

• Add backup payment methods

• Monitor for failed transactions or card expirations

✅ Maintain Quality Ad Experiences

• Use engaging but honest creatives

• Optimize for mobile loading speeds

• Avoid clickbait headlines or deceptive calls to action

✅ Limit Access to Trusted Team Members

• Only grant ad permissions to trained marketers

• Remove access for inactive users or freelancers

✅ Track Feedback and Fix Issues Early

• Review Ads Manager metrics regularly

• Pause low-performing ads before they accumulate bad engagement

Bonus: Use Verified Agency Accounts to Stay Compliant

For brands struggling with repeated restrictions, a Facebook agency ad account might be a better option.

Agency accounts from trusted providers like Agrowth offer:

• Higher spend thresholds

• Faster approval timelines

• Direct support

• Better account history

Learn more about renting a Meta agency ad account if you need faster, more stable campaign access.

What to Do If Your Account Is Permanently Restricted

Some accounts receive permanent restrictions with no appeal option. If this happens:

• Stop all activity on the account

• Avoid creating new ad accounts under the same Business Manager (this can result in further penalties)

• Start fresh with a compliant business structure

If you believe the ban was a mistake, you can still reach out through the Business Help Center—but results may vary.

Check this full guide on restricted ad accounts for more troubleshooting tips.

Final Thoughts

Account restrictions on Facebook can feel frustrating—but in most cases, they’re solvable. The key is acting quickly, understanding what triggered the issue, and showing Facebook that you’ve taken corrective steps.

Want to keep your campaigns running without disruption?

• Monitor ad performance closely

• Follow ad policies to the letter

• Use agency-level accounts if needed

Your campaigns deserve to run without roadblocks—and with the right setup, they can.